Resources Library by ANA

SORMA - ESOMAR Event: Cum sa iti cresti vanzarile utilizand cercetarea de marketing?

SORMA (Societatea Român? de Marketing ?i Cercetarea Opiniei Publice), împreun? cu ESOMAR (Organiza?ia Interna?ional? a Industriei de Cercetare de Pia??), v? invit? la un eveniment online cu tema ?Cum s? i?i cre?ti...

Catalogue:

Authors: Alina Serbanica, Kristin Luck, Calin Costinas, Iulia Pencea

Company: SORMA

July 9, 2021

How to increase sales through market research

We have a better understanding of our competitive position and can match the effectiveness of our sales, marketing and communications methods with competitors. Analysing, interpreting and acting on the data from the research group database has helped...

Catalogue: Seminar 1993: Competition In Publishing

Authors: Mike Cranidge, Robin J. Birn

June 15, 1993

The measurement of sales of animal health and veterinary products in Europe

My paper starts with a brief description of EFPIA, which was established in 1977 to represent the pharmaceutical industry in W. Europe and refers to its changing role in the animal health field within the past year. It consists of sixteen...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: John W. Prior

June 15, 1987

Activation

A basic research technique which measures sales, resulting from advertising, has long been a recognized need of the advertising profession. Now comes a major development which offers a way to measure the sales effectiveness of advertising. We can now...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Author: George Gallup

June 15, 1957